What happens when you have no legal basis to sue a company who you wrongly perceive as a threat? Well, some companies try to pull favors with the US government and get a domain seized, ala RojaDirecta. Others, though, like the Premier League, hire a lawchurn (law firm which churns out threatening letters) and try to rub elbows with corporate buddies. I speak of NetResult.
For the last half decade, NetResult has been all over the interwebs, sending threatening letters to Soccerlens, TheOffside, and others. They’ve forced websites to remove logos, fixtures, and other so called “intellectual property” of the Premier League, Manchester United, Arsenal, et al. However, without getting into too much legalese, a large gap exists between US and UK law. In the US, we enjoy “fair use,” which basically means that you can re-use and alter an existing work of art to create a new piece of art. US law also acknowledges an economic reality: the use of a logo often has little financial repercussions to the copyright holder.
Not all have tucked in their tails. 101 Great Goals, like Roja Directa, has published and ignore the cease and desist letters for several years. No lawsuit has materialized (I wonder why……perhaps because it has no merit?). Thus, NetResult got down & dirty: they tried to take down 101 Great Goals from the iOS App Store. Apple laughed them off, but this means war. As someone who recently purchased a refurbished iPad, I will not let the delicate crystal prison, err, Mac ecosystem go to hell in a hand basket.
I propose we fight back. We must hit NetResult where it hurts the most.
We must parody (not “pirate”) NetResult’s own website. In this post, I invite you to enjoy UNAUTHORIZED IMAGE SHOTS of their website. In fact, NetResult’s website has no claim to be the owner of the content on their own website. Suckers. I also checked the US Copyright Office, and here’s the results for the parent corporation behind NetResult.
Nada. Zilch. Nothing. And no registration means no lawsuit in a US court.
Let’s all glance at this unauthorized image of their website in which they claim that through “persistent efforts” they can avoid “costly and time consuming action through the Courts.”
Look at all those lovely club crests and logos, laid bare for all to see, screenshot, and enjoy with no claim to copyright and no copyright registration in the US. Do you feel dirty looking at them? I don’t.
Of course, this entire post has a parody of NetResult’s website and poked fun at their specific lawchurn. Thus, fair use baby. I have my DMCA take-down notice response letter pre-drafted and am waiting for a cease-and-desist to fill my inbox with warm goodness.