We’ve heard a lot about the digital media revolution and the impending doom of traditional print sports journalism. But in my country, Canada, there is a winner emerging, an old familiar friend that not only refuses to leave your home, but is presently raiding the fridge, asking if it’s okay if he takes the last Labatt Blue wedged in near the back. That’s right, I’m talking about AM Sports Talk Radio. And there is no sport better covered by our mic-inhaling shock jocks than the sport of soccer. You see, with the advent of MLS in Canada, especially with the addition of the Vancouver Whitecaps to the league, many print journalists are under the delusion that soccer and hockey can peacefully coincide in this country. That’s because writing is an inherently reflective exercise, which gets you bogged down in nuance, considered argument, and shades of grey. Thankfully, we have AM radio stations there to present off-the-top-of-your-head talking points, designed to get rush hour traffic victims riled up and angry about a sport they know or care little about and that poses zero threat to the dominance of the NHL in this country. Whenever the sport of soccer comes on, be prepared to be told that “we’ve been here before” and that the “NASL failed” and therefore “more people care about curling in Canada.” This is essentially all you need to know about the sport and all you will ever hear. Thank the AM dial’s little miracle: the microphone, CRTC license, and a group of insecure middle-aged men who will never be able to play the sports they believe they know everything about.

Richard’s website also lacks sufficient banner ads.